Confidential Proposal
01 - Ven Agency

Hungry
Minds

Website Rebuild Proposal - April 2026. A complete migration from Elementor to a custom WordPress Full Site Editing block theme built for speed, scalability, and long-term maintainability.

Scroll
02 - The Situation

The site is slow.
That's costing you.

Your current setup introduces performance overhead that directly impacts Google Ads ROI and organic rankings.
03
03 - Context

Speed of 29.
That's not acceptable.

Your WordPress site runs on Elementor and Astra - a setup that adds hundreds of unnecessary files and 300-500 KB of overhead per page. With Google Ads driving paid traffic to a site scoring 29, every slow load is a lost conversion.

"Obviously a speed of 29 is totally unacceptable and will be hurting us particularly as Google Ads are driving traffic there... could you please let me know how much money it would cost to fix this, and if there would be a warranty or a way we could do it in stages to make sure we're not tossing money at something that's not gonna work."

- Hungry Minds, via email
We've reviewed your full stack - 72 pages, 79 blog posts, 34 active plugins. The answer isn't another patch. It's a clean rebuild on native WordPress architecture, done once, done properly.
04
04 - At A Glance

The numbers behind
this project.

72
Existing Pages
79
Blog Posts
34
Active Plugins
4
Custom Blocks
11
Block Patterns
132
Total Hours
90+ Mobile / 95+ Desktop
4 Weeks
Native WordPress - No Page Builders
05
05 - Project Scope

Four phases.
One clean rebuild.

Phase 01

Site Architecture & Foundation

  • Custom WordPress theme built from scratch
  • Brand colours, fonts & spacing baked in
  • Page layouts for every content type
  • Header & footer across all pages
  • Clean, lightweight code - no page builder
24 hrs
Phase 02

Design & Interactive Components

  • Brand-matched visual design system
  • Scrolling text banner
  • Image carousel
  • Testimonials slider
  • Icon feature blocks
  • 11 reusable page section layouts
40 hrs
Phase 03

Content Migration

  • Homepage rebuild
  • Core pages: About, Services, Contact
  • 60+ service & sub-pages
  • 79 blog posts rebuilt and cleaned up
  • Case studies & supporting pages
  • All Google rankings & URLs preserved
52 hrs
Phase 04

Testing & Launch

  • Visual review across all devices
  • Forms, popups & navigation tested
  • Speed target: 90+ on mobile
  • All page addresses & SEO data verified
  • Google notified & site goes live
16 hrs
06
06 - Effort Distribution

Hours by phase.

The majority of effort sits in migration - where the scale of your content (72 pages + 79 posts) drives complexity. Custom block development follows closely, ensuring your site has purpose-built components that outlast any plugin.

Page & Blog Migration
52 hrs
Design & Custom Blocks
40 hrs
Theme & Foundation
24 hrs
QA & Go-live
16 hrs
07
07 - Detailed Breakdown

What we're building.

Phase Key Deliverables Hours
Site Architecture & Foundation Custom WordPress theme, brand design built-in, page layouts for every content type, header & footer, clean lightweight code 24
Design & Interactive Components Brand visual system, 4 custom interactive components (scrolling banner, image carousel, testimonials slider, icon blocks), 11 reusable page section layouts 40
Content Migration Homepage, core pages, 60+ service sub-pages, 79 blog posts, case studies - all content migrated with Google rankings & URLs preserved 52
Testing & Launch Visual review across all devices, forms & popup testing, speed optimisation, URL verification, site goes live with Google notified 16
Free: Landing Page for Google Ads High-converting landing page template optimised for Google Ads campaigns. Improves Quality Score, increases conversion rates, and reduces overall ad costs through faster load times and clear conversion paths. Free
Total Investment (excl. GST) - 132 hours x $180/hr $23,760
08
08 - Why It Matters

What you get on
the other side.

⚡
Speed That Actually Sticks
Moving away from Elementor eliminates hundreds of unnecessary files per page. We're targeting a speed score of 90+ on mobile - up from your current 29.
📈
Better Ads Performance
A faster site means Google rewards you with lower cost-per-click, higher ad Quality Scores, and better conversion rates. Your current ad spend goes further from day one.
👤
Better User Experience
Pages load faster, navigation feels smoother, and your site works properly on every device. Visitors stay longer and are more likely to get in touch.
🛡
Done Once, Done Right
A dedicated test environment, full visual review, and your Google rankings protected at every stage. Your investment is covered from kickoff through to launch.
09
09 - Investment

One fixed scope.
No surprises.

Total Investment (excl. GST)
$23,760
132 hours x $180/hr
Fixed Scope
This is a fixed-scope project engagement. The investment covers all four phases - site build, custom components, full content migration, and testing through to launch. All figures are exclusive of GST.
$23,760 + GST
6 x $3,960 / month
Fixed Scope Project
10
10 - Timeline & Next Steps

4 weeks to
a faster site.

From kickoff to a faster, cleaner site. Here's what the engagement looks like and how to get started.

Week 1
Site Architecture & Foundation
Custom WordPress theme built. Test environment established. Brand design locked in.
Week 2
Design & Interactive Components
4 custom components and 11 page section layouts built and tested.
Week 3
Content Migration
All 72 pages and 79 posts migrated. Google rankings and URLs preserved throughout.
Week 4
Testing & Launch
Full review across all devices. Speed targets confirmed. Site goes live.

Next Steps

  1. 1

    Review this proposal. Walk through the scope and timeline. We're available to present this live and answer any questions.

  2. 2

    Confirm the scope. Let us know if you'd like to adjust any phases or discuss a staged rollout approach.

  3. 3

    Sign off. We'll issue a formal agreement. Once signed, we lock in your start date and get the project underway.

  4. 4

    We get to work. Your project lead will be in touch within 24 hours with staging access and a detailed schedule.

  5. ✉

    Contact: james@ven.com.au